2020: Elderly Use of Risk-Free Media: Creating Media Literate Elderly Health Communicators

This research aims to 1) developmedia and digital literacy skillsamongelderly people, 2) empowerelderly people’s sense of self-worththrough becoming well-being communicatorswho can create the right media for their community and change society for the better, 3) gain knowledge about how to develop active aging citizens to becoming elderly media-literate well-being communicatorsin Thai society. This research applied a Participatory Action Research (PAR) approachwith 268elderly students in  5 elderly  schools  around Thailand;  north, northeast, central, south,  and Bangkok. The result shows that elderly participants gaineda higherlevel ofmedia literacy. Theuse of media literacy spell “Stop-Think-Ask-Act” helped reduce the participants’ risk of mediaexposure. Taking the role of a well-being communicator madethem realize their own value and potential in creating well-being for  themselves  and their communities. Knowledge  gained  from  this  research wasthe  process  of developingelderly media-literate well-being communicators; study learning capacity and limitations of elderly, design content and process, implement activity-based learning.

Bhibulbhanuvat, S., Doungphummes, N., & Sasiwongsaroj, K. (2020). Elderly use of risk-free media: Creating media literate elderly health communicators. Journal of Business, Economics and Communications, 15(3), 174-191. https://so02.tci-thaijo.org/index.php/BECJournal/article/view/243561

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